5 Take-Aways on Social Media and Politics
Tweet Discussion around my recent post on some alleged unethical social media use during Toronto’s mayoral election got me thinking around some broader topics that have emerged recently. Without...
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Why Paying Bloggers For Posts Changes The Game
Tweet There’s been a lot of debate back and forth around bloggers (generally mommy bloggers, although they’re certainly not the only ones) receiving direct payment for posts over the last little...
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Are You Ready If Wikileaks Targets You?
Tweet Wikileaks creator Julian Assange has announced that his site is now going to begin to focus on businesses. Apparently the first target, early next year, will be a major American bank. Is your...
View ArticleYour Brainstorms Suck
Tweet Brainstorms are one of the most fun parts of the communications planning process. You get to remove restrictions from your mind, pretend there are no limits and be as creative as you like. The...
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Trust Barometer Reveals Need For Mature Social Media
Tweet Yesterday I was privileged to attend the Toronto launch of the Canadian results of Edelman’s 2011 Trust Barometer survey with my employer, Richard Edelman. This year, even more than in recent...
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Yeah, Well Your Agency Is Killing Unicorns
Tweet Daniel Stein recently wrote an attention-grabbing post over at Digiday entitled “HypeBusters: PR Agencies Are Ruining Facebook.” His basic argument: PR agencies are boring and uncreative, and...
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Is Share of Voice a Useless PR Metric?
Tweet This is a guest post by my Edelman colleague Rob Clark Sometimes you say a word too many times in a row and the word slowly begins to lose meaning for yourself. It becomes foreign gibberish and...
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Newsflash: PR is Not Easy, Cheap or Quick
Tweet As I continue to work towards my challenge of reading 26 books in 2011 (an aside: I’m up to 18 right now – two ahead of schedule), I recently finished reading Michael Crichton’s book State Of...
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Two Ways To Quickly Improve Your Communications Plans
Tweet I’ve worked in communications for a while now, and one thing I’ve noticed — consistently — is that the same two elements of communications plan get overlooked time and time again: Objectives...
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Trust in 2012: 4 Implications for Social Media
Tweet Edelman recently released the results of its 2012 Trust Barometer survey. Given the events of the last year, it’s hardly surprising that trust is decreasing pretty much across the board. That...
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15 top tips for a successful PR career
Tweet One of the things I enjoy most nowadays is having the opportunity to speak to the future leaders of the PR profession when they’re starting out. One of the questions I often get asked is “what...
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Thoughts on Boston
I don’t know what I’m going to write here today; I just know that I need to write something – to get it out of my head – after the horror of yesterday. Close to home Explosion at the Boston Marathon...
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Should “they” be allowed to use social media? Who are “they”?
So Syrian president Bashar Al-Assad is using Instagram to paint a more rosy picture of his presidency than the civil war-torn images we see every day in the news. Images of Al-Assad at official...
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Where were you when the power went out?
Ten years ago today, the power went out across the Northeast and Midwest US and across Ontario, Canada. Wikipedia tells me it was the second most widespread blackout in history at the time. It took two...
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Content Calendars Aren’t Evil – They’re Just Abused
My friend Jeremy thinks content calendars are evil. I disagree: I think content calendars are useful tools, but they’re consistently and brutally abused to the point where they can seem evil. Content...
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How Lean In got me thinking
If you haven’t read Sheryl Sandberg’s book Lean In, you probably should. It’s an entertaining and insightful read that raises as many questions as it answers about the challenges women face in the...
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Marketing, community, support or all of the above?
Something has been gnawing at me for a while, and after a great conversation over brunch with Ferg Devins today I’m feeling inspired to throw this out there. “When I was your age…” Source:...
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Internet Trends for 2014 Report is a must read
Every so often you stumble across a report that contains so much insight that it’s futile to try to digest it all in one sitting. The latest annual Internet Trends Report from Mary Meeker, venture...
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Presentation: The Power of Loyalty in Social Media
This afternoon I was pleased to have the opportunity to present at Sprinklr‘s Social @ Scale event in Toronto, as part of an impressive lineup of speakers featuring Mitch Joel, Keith McArthur, Di...
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Four theories on the declining trust in Canadian social media
Yesterday I had the pleasure of attending my seventh Edelman Trust Barometer launch event in Toronto. This year’s results are some of the most interesting I’ve seen, highlighting a disparity in trust...
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